Wednesday, February 6, 2013

What Does Pantone Say About Spring 2013?

For those of you who do not know (aka are ignorant to the ways of the world) Pantone Inc is a company that is primarily responsible for the "pantone color matching system". Basically it is a whole bunch of people who create new colors and name them, give them numbers, and then create a standardized scale for all industries. So, for example, if I called up some company in, oh let's say, China and said that I need 1 million yards of Pantone 17-5641 fabric they would then send me 1 million yards of Emerald Fabric. They also are huge in the fashion forecasting world. They go to all of the big fashion shows and fashion weeks and survey what colors the designers seem to be using. They then average them together and are able to release a report on what will be the next BIG thing, the next super trendy color. So, for example, during New York Fashion week September 6-13, 2012, all the hot shot designers were showing their collections for spring 2013. Pantone went and was able to put together a summary of the trends for spring 2013, for us mere mortals to reference, and this is what I shall share with you.
I do not own this image, it is the property of Pantone®
Here you go! the Top 10 Colors for Spring 2013
And because I am lazy, I am going to show you what Pantone says about these colors instead of coming up with my own witty/ over done deep meaning behind them all

This season, designers overwhelmingly address consumers' desire for self-expression, balance and the need to re-energize. The color direction for spring builds upon these compelling needs with a palette that mixes dynamic brights with novel neutrals to create a harmonious balance. This allows for unique combinations that offer practicality and versatility, but at the same time, demand attention and earn an appreciative glance.
"The expression 'balancing act' is something we all relate to as we strive to find harmony in the frantic pace of our everyday lives," said Leatrice Eiseman, executive director of the Pantone Color Institute®. "The same can be said for fashion as we look for balance between light and bright, classic and new. This season's color palette emphasizes this need for balance, while at the same time allowing for individuality, self-expression and excitement."
The prevalence of green this spring is undeniable. Similar to the many shades in our natural surroundings, this season's greens offer a stunning foreground or the perfect backdrop for all other hues. Like the first signs of spring, Tender Shoots, a vibrant yellow-green, is invigorating, active and cheerful, while Grayed Jade, a subtle, hushed green with a gray undertone, brings about a mood of quiet reflection and repose. Sophisticated Emerald, a lively, radiant green, inspires insight and clarity while enhancing our sense of well-being. From one extreme to the other, combining all three greens presents an intriguing choice much like Mother Nature intended.
Exotic African Violet is a statement color that brings a touch of intrigue to the palette, as purples often do, and can be incorporated into many unexpected combinations. Try pairing it with exuberant Poppy Red, a seductive, sensual and celebratory shade. Whether it's a knockout dress or a kiss on the lips, every woman's wardrobe and beauty essentials should include this spirited, true red.
Nectarine, a bright, effervescent citrus orange with coral undertones, provides a tangy burst of flavor while cheerful Lemon Zest brings out a piquant taste with its refreshing, spritely greenish cast.
Signifying the time of day when everything starts to wind down, Dusk Blue offers a calming sense of serenity akin to its green counterpart, Grayed Jade. Both of these colors act as the season's newest neutrals. For an unexpected mix, pair Dusk Blue with the intensity of Nectarine. A warm neutral, Linen is light and airy, providing a nudelike basic that is a must have for spring. Try pairing Linen with Grayed Jade or Dusk Blue. AnchoringMonaco Blue is a classic shade that offers both stability and depth to the entire palette. Combine Monaco Blue with Poppy Red and Linen, or Monaco Blue and Emerald for a fresh collegiate look.

So, Ladies and Gents, pull out your Emerald and Jade and get ready for this exciting season!!


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